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Digital marketing is the promotion of products and services through numerous online channels. You can specialize in social media or search engine optimization (SEO) and implement strategies that help websites rank highly in Google searches to draw more customers.
Collaboration skills are crucial as the job is usually an inter-disciplinary one. You may be working on projects with copywriters, designers or animators. You could also be asked to study your client’s competitors as this will help you identify which marketing strategies are most efficient for their business. You’ll be expected to plan campaigns, talk with clients, research new digital marketing techniques, and evaluate the effectiveness of existing tactics to ensure that they’re providing worth for money.
You might find yourself working on short-term contracts with business owners who need assistance in developing their brand or advertising campaigns. You may also be working on longer-term projects that you manage on behalf of a digital marketing company. This could involve managing and developing their social media presence as well as managing their website analytics.
A career in digital marketing suits you if you possess an empathetic nature and can put yourself in the shoes of your target audience to understand their wants, needs and challenges. Digital marketing is constantly evolving and therefore you have to be adept at adapting and learning. As you get experience, you might opt to pursue the role of a leader or a digital marketer.